Lobbying & Legal
Drafting the legislative proposal, political policy influence and legal review against national and European law.
Organisation & governance
Transparent governance, maximum credibility
The foundation is set up as a non-profit with a transparent governance structure, designed to safeguard political and societal credibility.
Governance structure
Supervisory Board
Executive Board
Medical & Ethics
Contents of the basic package, medical guidelines and ethical review together with veterinarians and ethicists.
Finance & Communication
Fundraising, accountability, campaigns and public awareness.
Advisory Council
Made up of veterinarians, ethicists, lawyers specialised in animal law and former politicians.
Charitable status (ANBI)
The foundation is applying for Dutch public benefit organisation status, giving donors tax advantages and opening access to grants.
Brand identity
The protective rainbow paw
A streamlined paw print whose pad takes the shape of a heart. A flowing, colourful arc surrounds the paw, referencing a protective shield.
The typography is sans-serif, modern and rounded (Montserrat and Nunito), with the word Universal subtly highlighted. The brand works as an app icon and on official documents for parliament or the UN alike.
Cyan blue #00A8E8
Medical care, reliability and authority towards governments.
Grass green #2ECC71
Life, nature and the wellbeing of the animal.
Warm orange #F39C12
Human warmth, empathy and accessibility.
Magenta/purple #9B59B6
A colourful, inclusive element for diversity across species.